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TAGnotes ebaY US & CA 50% off Fix Price Promo on 2Mar05
 

The Auction Guild Notes Special Edition ebaY US & CA
Half Off Fixed Price listing promo 1Mar 05
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THIS ISSUE –
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WHY NOT OVERSTOCK?
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EBAY US 50% OFF FIXED PRICE LISTINGS ON 2 MAR 2005
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EBAY CA 50% OFF FIXED PRICE LISTINGS ON 2 MAR 2005
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9500 subscribers   

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WHY NOT OVERSTOCK?
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For years TAG has been hearing from ebaY users all the ‘If
Only’ statements. If only a commercially viable site would take
on ebaY; If only a site would spend some real money on TV,
radio, magazine and online advertising in the same markets
ebaY advertises in; If only a site would make an effort to make
sure sellers and buyers are legitimate before they are allowed
to buy or sell; If only a site would provide real customer service
by phone. So TAG now asks, why not Overstock?

Overstock is doing all these things. They are an established online
marketplace for new and refurbished end lot merchandise at very
good prices, with a reputation for excellent customer service. In
September they opened a person to person auction marketplace with
a buy it now feature. They have been and continue to advertise
through major outlets, are sending emails to folks who use their
retail outlet, focusing lots of buyer attention on their site to
auctions, and have even lowered their fees.

On 26 Feb 05, Overstock’s sent an email from Patrick Byrne (their
Chairman and President) Holly MacDonald-Korth (their VP of auctions
and Sam Peterson (their CTO of auctions) to their auction users. In
the email they talked about what they had done to make their fees
lower than ebaY’s and why sellers should use Overstock. They
also said, "You will not get a fair shake from eBay until a
legitimate competitor develops, and we want to be that
competitor, so help us."

They talked about their ad campaigns, and how they were switching
from a campaign to bring in sellers, to one that would attract
buyers. Overstock continued their message with, “We sought and
received excellent advice from posters on our message board, advice
we incorporated into our new buyer-oriented radio ad, and the
new TV ad that is being arranged.” And, “We (you and
Overstock.com Auctions) have one chance to make this work. You
gain, we gain. Given the confluence of eBay's fee hike, our fee
drop, our integration with ChannelAdvisor, and our focusing
advertising on auctions, now is that chance.   They asked everyone
to contact other ebaY users, saying, “Each of you knows thousands
of eBay buyers. Now is the time to contact them and tell them to try
Overstock.com Auctions.” And “In sum, if there were ever a
time to strike, now is that time.” Overstock concluded with,
“We are doing our part. We built and tuned the site, staffed
customer service, cut fees, made a deal with ChannelAdvisor to
get good listings, and devoted a six figure budget to auctions
advertising. Please do your part by telling thousands of eBay
buyers to try us now. You'd be doing us a favor, we know, but you
are doing yourselves a favor too. Your humble servants”

TAG knows that Overstock is far from perfect, (one huge flaw is the
fact that international sellers and buyers can’t use the site)
and that there are many things Overstock would need to do to be
something other than just another ebaY clone with a small fraction
of ebaY’s sell through rate. But we do think sellers and buyers
should make an effort to at least try to use Overstock to build
another place to buy and sell items, along with places such as
Bidville, Amazon etc. There is always a chance that Overstock
will listen to their users, and treat them more fairly than ebaY.

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EBAY US 50% OFF FIXED PRICE LISTINGS ON 2 MAR 2005
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ebaY US is holding a one day 50% off fixed price listing promotion
and a free Buy It Now upgrade on auction listings on Wed
2 Mar 05 from 00:00:01 PT (12:00 AM plus one second on Wed
2 Mar 05) until 23:59:59 PT(11:59 PM plus 59 seconds Wed 2 Mar 05).

ebaY will charge all optional listing upgrade fees: bold, border,
featured plus, highlight, gallery, gallery featured, gift services,
home page featured, listing designer, picture services, picture show,
reserve listing fee, subtitle, supersize picture and extended
duration surcharges.

Excluded from the promotion are, ebaY Motors vehicles and non
vehicles, international, live auction, professional services, real
estate, ad format and store inventory listings. Also excluded are
business and industrial categories in tractors & farm machinery
(91952), heavy equipment (25249), concession trailers, carts
(67145), imaging and aesthetics equipment (92035), forklifts and
other lifts (97185), manufacturing equipment (92080), metalworking
equipment (92082) and commercial printing presses (26247).

http://pages.ebay.com/promo/springsale03/?ssPageName=CMDV:AB1000

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EBAY CA 50% OFF FIXED PRICE LISTINGS ON 2 MAR 2005
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ebaY Canada is holding a one day 50% off fixed price listing
promotion and a free Buy It Now upgrade on auction listings
on Wed 2 Mar 05 from 00:00:01 EST (12:00 AM plus one second
on Wed 2 Mar 05) and runs through 23:59:59 EST (11:59 PM
plus 59 seconds Wed 2 Mar 05).

Rules and restriction will apply as per those in the US, as posted

http://www2.ebay.com/aw/marketing-ca.shtml#2005-02-28152858
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THE AUCTION GUILD
and eTRADERS GUILD
www.auctionguild.com
Not just a venue
877-SAFETAG
http://www.auctionguild.com
email us - ta-@theauctionguild.com

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